Brands

A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, colour combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.

For example a hugely popular brand is the coca cola logo:

This is probably one of the most recognised brands in the world due to the product being very popular.

Another example id McDonalds, this is also a hugely popular brand.